Drive More Sales with Printed Shrink Film - Film Source Packaging

Today’s retail environment is packed with competition. If you’re a brand marketer looking for new ways to boost visibility and drive sales, printed shrink film is your not-so-secret weapon. From club stores to sporting goods aisles, multipacks wrapped in full-color printed film are redefining shelf appeal and delivering real bottom-line results.

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Turn Packaging Into a Billboard

Printed shrink filmturns every multipack into a high-impact, 360° marketing tool. Gone are the days of plain clear film and basic labels. With vibrant, flexo-printed designs, your multipack becomes a walking billboard that demands attention on the shelf and entices shoppers to buy. Whether you're promoting seasonal offers, running a co-branded campaign, or tailoring messaging for a specific retailer, printed film gives you unmatched promotional flexibility.

Accelerate Sales with Shelf Impact

Bright, graphic packaging isn't just pretty—it's proven to work. CPG brands using printed shrink film have reported sales lifts driven by stronger shelf presence and better brand recognition. As one packaging executive put it, the shelf impact was “% better” than their previous solution.

This isn't just a design win. It's a marketing win. With printed shrink, you can:

• Launch limited-time promotions quickly

• Target key demographics with custom graphics

• Align with retail partners for exclusive campaigns

• Use vibrant design to boost impulse buys

Low Barrier, High Reward

The best part? You don't need a massive budget to get started. Printed shrink film can be added to existing lines with minor upgrades. Many contract packagers can retrofit current systems or install new lines for under $10,000. With short lead times and minimal investment, you can bring campaigns to market fast.

Some users have even seen labor costs drop by 30%-50% and throughput nearly double. That means more flexibility, more margin—and more room for creative marketing.

Sustainability Sells

Today’s consumers care about sustainability, and so do retailers. Printed shrink film eliminates the need for trays, sleeves, or extra labels. That means fewer materials, lighter loads, and less waste. A win for the planet, and a win for your brand’s reputation.

Want proof? Brands using printed film often see a 60%+ reduction in packaging materials, which translates directly into environmental benefits that resonate with consumers and scorecard-focused retailers.

From Idea to Aisle: The Process

1. Mockups That Sell: Start with prototypes that show your product in printed shrink film. It’s the fastest way to get buy-in.

2. ROI-Driven Proposals: Use supplier tools like cost calculators to show hard savings and sales potential.

3. Design With Confidence: Your design team can work directly with experienced printers who know how to handle film distortion and shape dynamics.

4. Test & Launch: Run real-world tests, refine your design, and get ready to hit shelves with packaging that pops.

Film Source Can Help

At Film Source, we work with marketers, brands, and co-packers to simplify the move to printed shrink film. Whether you're launching a campaign, refreshing your brand, or entering new markets, printed film gives you the flexibility, speed, and shelf presence to sell more.

What is Shrink-Wrap?

Shrink-wrap refers to a polymer plastic film that undergoes shrinkage when subjected to heat. This versatile packaging material finds extensive application across various industries.

When heat is applied, the film contracts, conforming to the contours and dimensions of the item it encloses. This process results in a tight and secure packaging, fully enveloping the product. Despite its thin composition, shrink-wrap possesses remarkable durability, ensuring the protection and integrity of the packaged item.

Contact us to discuss your requirements of stretch hood film. Our experienced sales team can help you identify the options that best suit your needs.

Thanks to its ability to tightly conform to the shape of the object, shrink-wrap offers a reliable and efficient packaging solution. It provides both physical protection and tamper resistance, making it a popular choice for a wide range of products during transportation, storage, and retail display.

Sometimes referred to as shrink film, shrink-wrap is used extensively in the commercial printing industry to package printed matter. Many printed pieces are shrink-wrapped in bundles but some projects require each item to be shrink-wrapped individually. A chipboard backer is often shrink-wrapped with the printed pieces to add rigidity.

Books, Manuals, Catalogs, Calendars, Notepads, Brochures, Flyers, Postcards, Letterhead, Door Hangers, Binder Page Sets and many other popular printed items are frequently shrink-wrapped.

Shrink-wrapping is considered a Finishing operation and many commercial printers offer it as an optional service. In most cases, the application of shrink-wrap is an automated process, utilizing a conveyor belt that passes through a heat tunnel. Shrink-wrapping can also be performed manually using a hand-held heat gun.

Why should you consider Shrink-Wrap for your Printing Orders?

1) Shrink-wrap Reduces the Chance of Scuffs and Crumpled Corners

Because shrink-wrap secures the printing tightly, it restricts the movement of the pieces. This helps prevent the pieces from rubbing against each other during transit or shifting around within the shipping carton.

2) Shrink-wrap Protects the Printing from Harmful Contaminants

The clear plastic film totally encases the printing to help shield it from dirt, dust, moisture, and other detrimental substances. Thus, shrink-wrapping is a very simple way to improve the longevity of printed items. Even after months in storage, the printing stays new looking.

3) Shrink-wrap Creates Convenient, Easy-to-Handle Packs

Printing that is shrink-wrapped in bundles is much easier to handle, store, and distribute than loose pieces. Also, unlike corrugated boxes, the shrink-wrap adds no bulk.

4) Shrink-wrap Allows for Instant Product Identification

Since shrink-wrap is completely transparent, it provides a clear view of the printed items enclosed. For example, a bundle of shrink-wrapped brochures on a shelf can be identified at a glance. Conversely, boxed brochures on a shelf cannot be accurately identified without first opening the box and then looking inside.

5) Shrink-wrap Makes Printed Items Simpler to Count

Printed pieces that are bundled in pre-set packs of 25, 50, or 100 are much quicker and easier to inventory than loose documents. Shrink-wrapped bundles are much more tidy and manageable too, especially for high-gloss printing which has a tendency to slide around because of its slick surface.

6) Shrink-wrap is Inexpensive

Shrink-wrapping is a very cost-effective packaging option, probably less than you might think-especially when considering all the advantages and benefits that it provides.

If you have any questions about shrink-wrap or would like to learn more about the benefits of shrink-wrapping your print orders, give Formax a call at 866-367-. Or, if you have an upcoming print project and would like a quote, submit our quote request form. As always, we look forward to assisting with your printing needs!

Take care! Rick