What to Consider When Choosing a Custom Printing Service - PGprint

Print marketing isn’t dead yet. In fact, about 92% of 18 to 23-year-olds say it’s easier to read print than digital content. About 80% of consumers act on direct print mail ads, too.

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In fact, 82% of consumers trust print ads when making buying decisions.

Are you considering using a custom printing service this year? Combining print and digital ads can make your campaigns 400% more effective. It’s important to choose the right commercial printing company for the job, though.

With their help, you can create wow-worthy print materials that are bound to draw in customers. You can inform and engage your audience before turning new leads into recurring sales.

Then, you can boost your ROI and set your business up for success.

Not sure which commercial printing company to hire? Here are seven tips that can help. After reading this guide, you can choose the right team for the job.

Bring your custom printing ideas to life with these seven tips today!

1. Look for Experience

First, talk to other business owners in the area. Ask if they’ve hired a custom printing company recently. If they have, take the time to learn more about their experience.

For example, you might want to ask:

• Did the company meet your deadline
• Were they responsive
• Were you satisfied with the services you received
• Did you encounter any problems
• Were the print materials high-quality

If your inner circle can’t point you toward a commercial printing company, start your search online instead. Google “custom printing service” and start making a list of options.

While you’re online, look at each company’s website, BBB profile, and Google My Business listing. Check their “About Us” website page.

Try to find a team with years of custom printing experience. Their experience could indicate they’re capable of meeting your goals.

Make sure the team has experience that’s specific to your needs, too. How long have they offered their services? If they only recently started offering the service you need, look elsewhere.

You’ll have peace of mind knowing the team has years of hands-on, custom printing experience. A new business, on the other hand, might make costly mistakes. You could waste valuable time and money with low-quality print materials.

Instead, choose a team that’s capable of meeting your needs and expectations. 

2. Consider Their Services

Once you find a company with years of experience in the industry, look at their services. What print materials can they provide? Determine if the company can design your materials beforehand, too. 

If they can’t create your designs, ask if they can refer you to a company that can. Consider finding a one-stop shop that can design and create your materials. They could save you time and money. 

Consider the services you need as you review each commercial printing company. For example, you might need:

• Print design services
• Fulfillment services (warehousing, shipping, etc.)
• Booklets
• Brochures
• Invitations
• Flyers
• Letterhead

If the company doesn’t list the custom printing services you need on their website, talk to them. They could help by creating a custom project.

3. Explore Their Past Projects

Determine if each custom printing company can meet your expectations. Check their website for a portfolio of their past projects. You can also find photos on their social media accounts.

Make sure the company is capable of producing high-quality work. If their work doesn’t meet your expectations, look elsewhere.

Ask each company if they can provide you with a sample, too. Handling a sample will allow you to see it up-close. You can make sure it looks and feels as expected. 

Otherwise, you might not realize the company produces low-quality work until you’ve already paid for a shipment. 

4. Read Reviews

Reading online reviews will help you learn more about each company from people who were once in your shoes. Check the company’s website for customer testimonials. Otherwise, check their BBB and Google My Business listings.

Make sure the company doesn’t have any major complaints filed against them.

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Instead, choose a company that has a strong professional reputation. They’ll strive to maintain their reputation by offering top-notch services for every client. 

5. Look for Innovation

As you start comparing each commercial printing company on your list, consider choosing an innovative company.

How does the company stand out from its competitors? What services can they provide that no one else can? 

The average American household receives 454 pieces of marketing mail each year. Ask the printing company how they’ll help your mailers stand out. 

Find a company that’s up-to-date with the latest design trends. They’ll help your custom printing ideas stand out from the rest.

Otherwise, your print materials might fail to meet your goals and expectations. 

6. Make Sure They’re Responsive

As you start reading online reviews for each business, pay attention to comments about responsiveness.

You don’t want to choose a business you’ll struggle to communicate with. Otherwise, you might experience delays with your projects. You could struggle to make the necessary changes before they start printing, too.

Choosing a responsive company will give you peace of mind. They’ll remain at your side every step of the way. 

7. Gather Quotes

Try to narrow your options down to at least three printing companies. Then, ask each company for a quote. Make sure you get an itemized list of what’s covered with each estimate.

Requesting a quote from more than one business will help you compare your options.

Don’t make the mistake of hiring the cheapest company on your list. Instead, take the time to compare your samples, too. Make sure you’re getting what you’re paying for.

Make sure the company will work within your custom printing budget and help accomplish your goals. 

You’re not obligated to hire the first custom printing service you find online. Instead, use these seven tips to vet your choices. With these tips, you can find the right commercial printing company for the job.

They can help you create wow-worthy print materials. With their services, you can stand out and draw customers in!

Eager to get started? We can’t wait to hear from you.

With the development of printing technology, comes the advancement of the professional print world. These days, you can go online and order a slew of print marketing materials with a few clicks of a button. Better yet, you can get in touch with print professionals to help you with the process, also with a few clicks of a button. Let’s face it, not everyone has the time to learn all that it takes to create professional print marketing materials from start to finish. Sometimes it’s better to leave those things to the professionals. Here is what to consider when choosing a printing company that will help you find the perfect one for your business needs.

Customer service

When you think customer service, you probably assume that’s the department you go to when you have an issue. You’re not wrong, but they do more than just resolve transactions gone wrong! Customer service includes any interaction you have with a company, from your first contact, to the delivery of goods. Good customer service will help you when you need it, but great customer service will be there from the start addressing all of your concerns, questions and needs. Many companies will provide you with a single point of contact who will serve as your go-to for any questions, concerns or general updates. It shouldn’t stop at the delivery of your package though. Great customer service will follow up to ensure you are satisfied with your order.

Services offered

When you are searching for a printing company to partner with for your marketing material needs, it’s important to look for one that will be able to accommodate all of your needs. When you first approach a printing company, you may only be looking for a specific service, but you’ll want to think ahead about what you may want in the future. Having a game plan in mind will help you narrow down your search for a printing company. Odds are you will be printing a variety of marketing materials down the line, so you’ll want to look for a company that offers a variety of products. Instead of having to bounce between multiple companies, you’ll be able to stick with just one for everything.

Another service that may be helpful is design services. Whether you have an in-house designer or not, a good printing company should offer this service. This service often includes the ability to design logos, ads and general design services, making it easier on you especially if you don’t have an in-house designer. 

Product and service quality

While quality customer service and a variety of services are important, equally important, if not more, is the quality of the products provided. When it comes to the prints themselves, you want to look for top quality. Are the business cards too flimsy? Does the ink wipe off easily? If you are investing your time and money into these products for your business, you want it to be worth it. Many printing companies offer samples to give you a good idea of what the end product will look and feel like. This allows you to do your own quality check, ensuring you’ll be happy with the materials you choose.

Expertise

If you are leaving any portion of your marketing strategy to someone else, even the design and printing, you want to trust that you are leaving it in good hands. There are a variety of ways you can go about gauging the expertise of a company. First, you could just go ahead and ask for certifications. This is one of the best and most straightforward ways to verify expertise. While speaking with employees, don’t be afraid to ask questions if you don’t fully understand what they are talking about. Their ability to explain things in a way someone outside of the industry can understand will show you they know what they are talking about. Willingness to take the time to explain things to you will also show they are happy to go beyond to help you.

Pricing

You may want to find the cheapest printing option, but unfortunately cheaper is not always better. If you decide to go with a printing company based on price alone, it’s likely you won’t be satisfied with the quality of the end product. Before you start your search, set yourself a budget for what you are able to spend on your print marketing materials. Knowing this going into your search will help you find different printing company options that fit within that budget. You could also shop around and find your ideal company and then ask them for their prices and budget around that. 

Printing with Printivity

Printivity was founded on quality products and quality customer service. Not only is Printivity easy to order from, we offer fast turnarounds of quality products, services and prices. With a variety of products and materials to choose from, we will work with you to create the product of your dreams. Not sure where to start? Consult our design experts to help you design your product and get it ready for printing. Contact Printivity at 1-877-649- if you are ready to place an order or have any questions about the process.